Marketing Quiz2 – Coursework – ovsek1985
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Marketing Quiz2
1._________ is the way consumers code, categorize and evaluate financial outcomes of choices.Select one:a. Financial Managementb. Cost Accountingc. Financial Accountingd. Mental Accounting2.____________ is the difference between the prospective customer’s evaluation of all the benefits and all the costs of an offering and the perceived alternatives.Select one:a. Customer Defectionb. Customer Satisfactionc. Customer Perceived Valued. Customer Delight3._____________ are those a person hopes to join?Select one:a. Secondary Groupsb. Primary Groupsc. Dissociative Groupd. Aspirational Groups4._____________ is the process by which we select, organize and interpret information inputs to create a meaningful picture of the world?Select one:a. Attitude Formationb. Motivationc. Perceptiond. Learning5._____________ is the process of building, maintaining and using customer databases and other databases to contact, transact and build customer relationship.Select one:a. Customer Value Analysisb. Database Marketingc. Confirmatory Factor Analysisd. Data Mining6._____________ is the study of how individuals, groups and organizations select, buy, use and dispose of goods, services, ideas or experiments to satisfy their needs and wants?Select one:a. Organizational Behaviourb. Partner Relationship Managementc. Supplier Chain Managementd. Consumer Behaviour7._______________ are the people who authorize the proposed actions of deciders/buyers?Select one:a. Usersb. Influencersc. Initiatorsd. Approvers8.A company, while profiling the customer buying decision process interviews a small number of recent purchasers and ask them to recall the events leading to their purchases. Which method the company has used
Select one:a. Retrospective Methodb. Prospective Methodc. Prescriptive Methodd. Introspective Method9.As the consumer gathers more information for making a decision to purchase a product, only a few brands remain strong contenders, the consumer makes a final choice from this set. This set is known as:Select one:a. Consideration Setb. Total Setc. Awareness Setd. Choice Set10.Choose the correct order of successive sets involved in consumer decision making.Select one:a. Consideration Set-Choice Set- Awareness Set- Total Set-Decisionb. Total Set-Choice Set- Consideration Set-Awareness Set-Decisionc. Awareness Set- Total Set-Choice Set- Consideration Set-Decisiond. Total Set-Awareness Set-Consideration Set-Choice Set-Decision11.Dell has provided an online platform to customize the system configuration on one to one basis. This level of market segmentation is known as:Select one:a. Individualized Marketingb. Niche Marketingc. Segment Marketingd. Local Marketing12.In _________, the consumer chooses the best brand on the basis of its perceived most important attribute.Select one:a. Availability Heuristicb. Lexicographic Heuristicc. Elimination-by-aspect Heuristicd. Conjunctive Heuristic13.Market segment must rate favorably on these key criteria.Select one:a. Measurableb. Differentiablec. Accessibled. All of these14.spider Man movie was released in India in different languages including Bhojpuri.This level of market segmentation is known as:Select one:a. Niche Marketingb. Local Marketingc. Segment Marketingd. Individualized Marketing15.The different methods to measure customer satisfaction include:
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By: ovsek1985
Submitted: March 25, 2017
Essay Length: 548 Words / 3 Pages
Paper type: Coursework Views: 365
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