The Corporation
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“The Corporation”
The film started out with a bunch of different brand logos flashing across the screen as a womans voice introduced the movie. This was a hard-hitting intro. It put into perspective how corporate America really is. This films ultimate goal was to investigate and assess corporations in America. Through interviews, and undercover footage, the movie slowly unfolded the dehumanizing brain of corporate America. The movie then continued to single out certain American corporations such as General Electric and Nike. It portrayed both of these companies as monsters. Companies, that would rather pay the penalty for do something illegal, as long as it saved them money. It talked about how both Nike and GE practice unfair labor acts. When interviewed, Norm Chomsky described the corporation at lacking any moral fiber what so ever, an entity whose main concern is to maximize profit for owners and shareholders. The movie then moves on to one man who recalls his travels to Honduras to visit the sweatshops. He was eventually kicked out by guards, and wasnt allowed to see even a single glimpse of the inside of the factory. He eventually finds out from the locals that it was a company owned by Kathy Lee Gifford that was practicing unfair labor acts. He then proceeded, during the interview, to pull out certain products made in sweat shops. He talked about each products list price and how much the worker was paid to make it. It was shocking to hear the price difference. Corporations commonly make up to 500% profit on material costs and labor wages. Throughout this film, the corporation is treated like a person. Certain parallels are drawn to compare the corporation the mind of a psychopath or murderer. This sort of acted to make the corporation seem more like a vicious force than just a company. The film then started talk about how corporation slowly begin to control Americas children. Their ultimate goal is get them while theyre young and impressionable. The child is exposed to so much television and advertising that its hard for a kid not to get sucked into corporate America, wanting the next biggest thing that all of the other kids have. This movie, overall, showed the relentless greed of cooperate America. It illustrated how America has lost touch with the very moral constructs that it was built upon.
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