Essay About Exchange Of Goods And Incursions Of Pr

Social Solar System – Comprises of Different Relationships
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Social Solar System- comprises of different relationships
KINGSHIP- by blood; by law
HOSTILITY- a form of friendship
ACQUIANTANCE- a communication
EXCHANGE- exchange of goods, services and money
MONEY FLAWS- lender of banker; banker to client relationship
STATUS- professor to student, Pres. to janitor, mayor to constituent0
INFORMATION, INPUT, OUTPUTS- media, commentator
All relationships are conflictual (each and very one of us have rules and goals)
All relationships are strategic (agenda; goal)
All relationships are tensions
INFLUENTIAL EXTERNAL PREDISPOSING VARIABLES
INTERNAL PREDISPOSING VARIABLES:
Regulatory Bodies
– size of the organization
Moral Convictions
– organizational culture
Legal Constraint
– incursions of PR in the dominant coalition
Contending Parties
Jurisdictional Issues
EXTERNAL SITUATIONAL ANALYSIS
INTERNAL SITUATIONAL ANALYSIS
Threats
– Characteristics of Organization
Industry Environment
– Leadership style
Characteristic of External Publics
– PR Department
Political, Cultural and Social Environment
– Management Style
Specific Issues
– Individuals
-Relationship
INTERNAL THREATS
Union
Duplication of Work
PR TRANSFER PROCESS:
HOSTILITY- may be irrational based on fear, misunderstanding or false information
-The public may feel threatened by an organization or by what t does, yet no genuine threat may exist
PREJUDICE- to prejudge, form an opinion or attitude without considering available information
-The task of converting prejudice is not a simple one. Such attitudes can endure for a long time
APATHY- people are naturally conservative; they have a self protective resistance to change
-If PR activity is to achieve understanding, it has to breakdown this unwillingness to want to know.
IGNORANCE-