Merchandising Strategy
Store Location
Sa Sa has 80 retail stores in Hong Kong. For the evaluation of Sa Sa s location, we generally perceive the customers shopping behavior as convenience shopping, the retail of Sa Sa almost operate every single district all over the Hong Kong. On the other hand, for the population size and characteristics, the tourist of mainland China people has a large purchasing power. We can find numbers of store locate in Tim Sha Tsui, Mong Kok where there are a lot of tourists of mainland China shopping.
Hong Kongs economic characteristics is relies on service industries and base on the condition of economic has potential to grow, the customers has sufficient purchasing power to buy. Sa Sa group decide to operate a large number of retails in Hong Kong.
Sa Sa may probably prefer to locations with high pedestrian traffic and the location where competition is keen. But a zone of competitive stores does attract customers of comparison shopping. The prices of Sa Sas products are competitive, so we can say Sa Sa may maintain in a high level of turnover as they do not afraid of rivalry.
Category Management
Sa Sa sales of more than 400 brands, including more than fifteen thousand kinds of
Skin care products, perfumes, cosmetics, hair care, bath and body care products and
Beauty cultivating health food, private labels and exclusive agent products. In Asia retail network, Sa Sa has more than 95 Sa Sa Cosmetics shop (which Two in Hong Kong, a large shop area of approximately 8,000 square feet), La Colline shop, Elizabeth Arden and seven
Suisse Programme counters. There are more than 8 million transactions in 1 year. The group e-commerce platform – sasa.com provide 60 countries customers with a 24-hour on-line retail services and corporate information.