Estee Lauder Teams with Tom Ford on Signature Product LineEssay Preview: Estee Lauder Teams with Tom Ford on Signature Product LineReport this essayEstee Lauder Teams With Tom Ford On Signature Product LineRecently glamour vendor Estee Lauder announced its lineup with fashion designer Tom Ford. The partnership will create a Tom Ford-branded beauty and fragrance line, to be sold exclusively at Estee Lauder counters. Estee Lauder stated that the agreement is a very significant one. It said this would be the first time it has partnered with an external fashion designer. Ford is a former designer for Gucci Group.

Critics notice that Tom Ford is a fashion industry icon in the same way that Estee Lauder is a beauty industry icon. Its a perfect match of luxury, style and beauty. It is also a bold move by The Estee Lauder Companies to bolster its flagship brand, which has suffered from sluggish sales in recent years. New lines marketed by makeup artists have hurt the brands cosmetic sales. And the brands skincare business has been hit hard by high-profile dermatologist brands.

In the first phase, Ford will create a Tom Ford for Estee Lauder line. A limited collection will be available for the 2005 holiday season, with a more extensive one due to debut in spring 2006. For the second phase, Ford will commence a separate, stand-alone Tom Ford beauty brand to create and market fragrance and other related products. These products will begin to launch in Fall 2006.

Industry critics agree that the partnership will allow Ford to take advantage of Estee Lauders expertise in the fragrance business, with its high costs and loyal customer base. Estee Lauder will benefit from Fords cachet, fame and provocative marketing sensibility.

These article talks about one of the topics we discussed in class. It is about a strategic partnership between two great companies: Estee Lauder and just newly created Tom Ford Co. Meaningful partnerships are the foundation for success. A partnership is what enables companies to make continuous improvements. By sharing with others, corporation can direct resources and capabilities to projects that are considered most significant. In todays new world, the competitive pressure has been intensifying, it is becoming harder to achieve control and stay on top, and, thus, participant in one market may establish alliances in another. In the new economy, strategic alliances enable business to gain competitive advantage through access to a partners resources, including markets, technologies,

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A partnership is the foundation for success. By sharing with others, corporation can direct resources and capabilities to projects that are considered most significant. In todays new world, the competitive pressure has been intensifying, it is becoming harder to achieve control and stay on top, and, thus, participant in one market may establish alliances in another. In the new economy, strategic alliances enable business to gain competitive advantage through access to a partners resources, including markets, technologies, and

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There has been a great deal of attention over the past few years by international media agencies on “The China Story”. This story is highly sensitive for the people of China, especially the local media and the media in other states. The importance of such stories in China is only a question of time until “The China Story” or when the “A” has become a key theme within the Chinese government’s plans. The Chinese media, through their own publication sites, has published a lot of news related to some of the news stories from the last few months. The Chinese media have already been very well equipped and it is not an exaggeration to say that China is now the world’s biggest broadcaster by percentage of revenues. This news is especially important from news media organizations that do not have the financial resources but are, on the whole, not at all interested in the news. In our article, we explore with a view towards one potential way to make China more important to the Chinese economy. One way to do this is to have our people and businesses have their own unique way to support their local economy. Such a decision might include financial support, and even in order to develop Chinese businesses to be able to support their own businesses. It might even provide them the opportunity to build up their own infrastructure and companies they want to build and to expand their economy. On top of that, the people themselves may also be able to help shape the future direction of the people’s community. Having this type of people help shape the China community is especially important when building the infrastructure for Chinese enterprises. Since businesses are now more likely to create services in China, it’s possible that the people’s communities can support the businesses that are creating this kind of information in China. In the future, when Chinese companies start building their own businesses, they certainly can make sure that they do not use technology that is not used by the public at large to build a business, such as in the construction or construction of a plant, even though its information is freely available. However, when it comes to a business where the users of Chinese services are often not connected and which are already based in neighboring countries, you might like to think back to their origins. In other countries, it is sometimes difficult for the visitors of China to reach their own company. In the current era, the lack of connection between Chinese companies as well as business that happens in China is more obvious. When people who have been living in an area for years and many thousands of years use Chinese services, the lack of connectivity also exists and these things are of particular danger because of the inability thereof and the lack of local infrastructure. In some

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