Essay On Xerox’S Current Situation

Principles of Marketing University and College Aug 2014 Session Fall 2014 Principles of Marketing Case Study Chapter 3 Question 2 And 5 CHAPTER 3: ANALYZING THE MARKETING ENVIRONMENT Case Study 1 (a), 5% – Xerox: Adapting to the Turbulent Marketing Environment What macro environmental factors have affected Xerox’s performance since the late 1990s? (5 marks).