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Ecclestone – Wide Lens Approach Table of content1 Introduction 2 Wide lens tools 2.1 Value blueprint 2.2 Innovation risk framework 2.3 Minimum viable footprint 2.4 5 levers 2.5 Current value blueprint 2.6 Leadership prism 3 Lean startup approach 4 References IntroductionGiven article is a very successful story of Ecclestone and his F1. It comments about beginnings of racing world that was firstly enjoyed only by rich enthusiasts. Thanks to Ecclestone the F1 sport became one.