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Whirlpool Greenkitchen Concept: Innovation Development & Marketing Strategy Whirlpool Greenkitchen Concept: Innovation Development & Marketing Strategy Current market situation and Whirlpool’s position in the European Market. Macro Analysis (PESTL Analysis) Political: Economic: The Global Economic crisis in 2008 : Decreased Spending and lower demand for products. Affected the companies (Whirlpool) business through increased operating costs..
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