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Westjet Case Study Essay Preview: Westjet Case Study Report this essay Issues WestJet must decide if it should move its base of operations for the Toronto area from Munro airport in Hamilton to Pearson airport in Toronto. A base in Toronto could increase WestJets attractiveness to certain customer segments and increase their potential market size..
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Air Canada ContractGreater Toronto AreaWestjets AttractivenessWestjets Cost Structure