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Strategic Marketing Plan for Weatherpruf Plc Essay Preview: Strategic Marketing Plan for Weatherpruf Plc Report this essay MARKETING STRATEGY STRATEGIC MARKETING PLAN FOR WEATHERPRUF PLC BY ANDREW JUNIPER, REBECCA WOODWARD & ANDREW DEIGHTON Contents Introduction / Goal Setting Mission Corporate Objectives Situation Review Marketing Audit 2.1.1 Market Overview and Sales Summary (current target) 2.1.2 Current.