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Effective AdvertisingEssay Preview: Effective AdvertisingReport this essayTable of ContentsSe. #ContentsAdvertisingHistoryMediaObjectivesTechniquesPublic service advertisingSocial impact6.1 Regulation6.2 Critiques of the medium6.3 Public perception of the mediumFutureBibliographyAdvertisingGenerally speaking, advertising is the promotion of goods, services, companies and ideas, usually by an identified sponsor. Marketers see advertising as part of an overall promotional strategy. Other components of the promotional mix.