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Essay title: MissPorter’s fiveforces· Buyers are free to switch to other goods (substitutes) and areBusiness Strategy Design Patterns 15-May-05forces sensitive to price, they accept there is usually a trade off betweenprice and quality, there is no “free lunch.”· Substitute goods exist competing for buyers money. Somesubstitutes are defined as perfect substitutes, e.g. a PanasonicVHS recorder.