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Wal-Mart Essay Preview: Wal-Mart Report this essay Powerful Marketing Strategies That Produce Sales by John Graham The retail harvest of Thanksgiving week 2004 was less than bountiful for Wal-Mart. While other retailers were upbeat, Wal-Marts sales were “disappointing” the last week of November and traffic was “low” on infamous Black Friday. Uncharacteristically candid, the company.