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Marketing Across Cultures. Coca Cola Essay Preview: Marketing Across Cultures. Coca Cola Report this essay [pic 1] Marketing Across Cultures – Coca Cola Mini-PlayInternational Business Monika KazonaiteLaisvunas PetrulisMangirdas RagulskisBenas RamanauskasViktorija TimosokGoda ZvikaiteInternational Business and CommunicationLect. Gregor Pfajfar16.11.2016With globalization there are a bigger chance for multinational companies to win a larger market share. Communication style plays a.