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Unilever Essay title: Unilever ChallengeUnilever is one of the worlds leading suppliers of consumer goods, including household favorites such as Persil, Knorr, Hellmanns, Lipton, and Dove. To keep up with consumer needs and increase operating margins, Unilever wanted to consolidate its 1600 brands to 400 by 2004. By consolidating its brands, Unilever plans to focus.
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