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Uber Pricing Strategies and Marketing Communications Essay Preview: Uber Pricing Strategies and Marketing Communications Report this essay Information System and AnalysisCase Study: Uber Pricing Strategies and Marketing CommunicationsWhat does Uber’s business model look like? Key Partners “willing” drivers and “needy” consumersKey ActivitiesSoftware development -appQuality control through ratings system for drivers and customersUse of Social Media Platform.