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Undertake Marketing Activities- Nike Fluroshox Project Name:Undertake Marketing Activities- Nike FluroShox Person Briefing: Michael Fenemore-Cocks Date: 21st February, 2012 Project Scope:Campaign limited to a National campaign with specific focus on Victoria, Australia. To develop an advertising campaign to launch the new range of Fluro Lighter-than-air Shox runners utilizing modern media devices in the promotional mix.