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Colgate Palmolive-The Precision Toothbrush Essay Preview: Colgate Palmolive-The Precision Toothbrush Report this essay 1. What is changing in the toothbrush category? Assess Colgate Palmolives competitive position. Toothbrush manufacturers have poured millions of dollars and hours, to marry form and function in oral health care products that enable their users to brush frequently, comfortably, and above.