Listerine in Brazil Case BriefListerine was looking to become a lifestyle brand and become a household name. The consumers in the oral care market are usually provided with four products: toothpaste, toothbrush, mouthwash, and dental floss. Most customers in Brazil did not have a fully established oral care routine and would therefore buy less than.
Business Environment Analysis: Oral Care Business Environment Analysis: Oral Care This paper focuses on the toothbrush segment of the oral care industry. The current business environment and historical innovations provide significant influences that contributed to the development into today’s oral care market. An actual business, Oral-B, is evaluated by internal and external factors pertaining to.
