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The Fitness Industry in Canada Market Trend Analysis Essay Preview: The Fitness Industry in Canada Market Trend Analysis Report this essay TMatBU352-CZhenfeng MaGroup 3Claire Deudney (160106790)Alessia Francioni (160645870)Sahil Hotwani (160110930)Sandra Sung (150973650)Josephina Zigante (160499940)Table of ContentsExecutive Summary 3Market Trend Analysis 4Description of Industry 4Size of the Market 4Value Sales Trends 4Market Trends 5Environmental Analysis 5Demographic 5Social/Natural 5Competitive Analysis 6 8Identifying Our Key Market Segment 8Quantifying the market.