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Mba 690 Marketing Management Biopure Case Study Essay Preview: Mba 690 Marketing Management Biopure Case Study Report this essay Alex SobaleuMBA 690 – Marketing ManagementDr Swee-Lim Chia 02-09-2019Biopure Corporation and its CEO Carl Rausch are announcing that its “blood substitute” for animals, Oxyglobin, was approved by the US government and its analogue for humans, Hemopure,.