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Essay Preview: Imc Report this essay COMMUNICATION PLAN FOR FRITO-LAYS POTATO CHIPS. The potatoes used in the production of Frito-Lays are all grown locally in Thailand. The economy is quite stable at this point of time. There are many competitors in the market for potato chips. But the two major competitors for Frito-Lays are, Yodkum.
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Chinas Primary TargetFrito-Lays Potato ChipsGood Quality Potato ChipTerms Of Shelf Space