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Lego Global Toy Industry Essay Preview: Lego Global Toy Industry Report this essay Table of ContentsIntroduction 2External Analysis 3Five Forces Analysis: Global branded toy Industry 3Bargaining Power of Supplier 3Bargaining Power of Buyer 3Threat of Substitutes 4Threat of New Entrants 4Degree of Rivalry 4Internal Strategic Audit 5SWOT Analysis 5Financial Appraisal 6Value Chain Linkages 7Core Activities: 8Secondary Activities: 8Evaluation of External Stakeholder Issues 9Market Evaluation: 11Recommended Entry Strategy: 13Bibliography 16Appendix 1: The LEGO Group.