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Mkt 310 – Case Study Sam SokolowskiMKT310Prof. Canedy2/9/16Situational Audit: (SWOT)Strengths:a.) Centralized and ConvenientAccess anywhereOnly pay for what you actively useAutomatically Updatedb.) SecureCan’t be lost, damaged or stolenNot vulnerable to virusesc.) Saves CostsNo expensive IT consultantsNo large upfront fee’sd.) Allegiances with trustworthy channelse.) Increased Efficiency Weaknesses:Limited channel baseDifficulty if you want to change your strategyCommunicating value propositions.