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Morrisons Takeover Safeway Essay Preview: Morrisons Takeover Safeway Report this essay Business studies: Has Morrisons takeover of Safeways been a success? In 2004, supermarket chain Morrisons completed the takeover of rivals Safeway for around ÐЈ3bn, acquiring Safeways stores, brand and product. (Appendix 2) In this essay Im going to discuss the reasons behind the takeover.
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Bigger Market ShareMorrisons TakeoverOpportunity CostSupermarket Chain Morrison