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The Strategy of International Business: Avon Products BSD119 CASE STUDY REPORTCover Sheet (A4) The Strategy of International Business: Avon ProductsOutline Avon’s international strategy prior to 2005 and forward to today. What has changed? What effect did the GFC have on Avon’s business? How important are international sales to Avon? 08972231 Sun Jae Hwang (Sun) .