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Zappos Case Study Zappos.comLindsey ClarkJuston EdwardsKatie ParkerLance SchmittUpper Iowa UniversityDr. Linda RoseJuly 26, 2015IntroductionCompany Overview Founded in 1999 after the creator of the business went home frustrated from not being able to find the right shoes neither in store nor online, Zappos.com has evolved from a small online shoe retailer to a well-known retailer of shoes,.
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