Dr. Pepper Snapple Group Case Study Dr. Pepper Snapple Group, Inc. Problems Statement The Problem facing Dr. Pepper Snapple Group, Inc. is deciding whether or not a profitable market opportunity existed for a new energy beverage brand to be produced, marketed and distributed by the company. Also the problem with how to position a new.
Dr Pepper: Energy Beverage Case Study Company Description Scope of Company Operations With sales of $5.748 billion, the Dr. Pepper Snapple Group participates mainly in the carbonated soft drink (CSD). The company primarily distributes beverage concentrates and fountain syrups to be used by its own bottling operations as well as third party bottlers. The company.
