Pages • 1
Mining Industry and the Effects StrengthsStrong leadership position in confectionary marketsExceptional performance by Adams in the USSale of Cadburys Schwepps European drinks businessWeaknessesOpportunitiesNew product launchesRobust organizational changes driving performanceGrowth in the UK confectionery market.Purchase of Green and BlacksThreatsGrowing Health ConcernsRetailer PressureStrengthsStrong Leadership position in confectionery marketsCadbury has a 9.2% share of the global confectionary market,.