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Ge Healthymagination Case Study Essay Preview: Ge Healthymagination Case Study Report this essay CASE ANALYSIS: UBERNAME: SIDDHARTH VARADHARAJANUIN: 6694969661. Strengths of Uber’s business modelWeaknesses of Uber’s business model• Heat mapping algorithm developed by Uber is a cornerstone of their business model that helps them to efficiently identify areas where demand is high so that more drivers.