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Marketing Strategy of Britannia Soft Drinks Ltd. Marketing Strategy of Britannia Soft Drinks Ltd. (Britvic) – December 13th, 2010 Statistics: Private Company Founded: Mid-1800s as British Vitamin Products Company Sales: £600 million ($1.1 billion) (2004) NAIC: 312111 Soft Drink Manufacturing Company Perspectives: Our vision is to be the UKs leading soft drinks company. Key Dates:.