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Kone Case – B2b Marketing Wilson Tanudjaja & Justin ZakKONE Case Small Team MemoM-407 / Section 32102Joshua Gildea10/6/2016INTRODUCTION STATEMENTThe purpose of this memo is to provide the corporate management of KONE with the pricing, positioning, and launch strategies of the MonoSpace product into the German market.BACKGROUNDLack of differentiation in the elevator industry has caused concern.
Related Essay Topics:
German MarketKone CaseStarting Price Of MonospaceStrategies Of The Monospace Product