Pages • 3
Sime Darby – Segmentation, Target Market and Positioning of Company SEGMENTATION, TARGET MARKET AND POSITIONING OF COMPANYBACKGROUNDThe following is the analysis the segmentation, target market and positioning strategies of Sime Darby. Sime Darby is a major Malaysia-based multinational conglomerate involved in 5 core sectors: plantations, property, industrial, motors and energy & utilities. Sime Darby was founded.