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Stilsim External Analysis StilSim Personnel IntroductionAssignment 1-3: External AnalysisLori GordonFranklin UniversityBSAD 495: Business Strategy CapstoneApril 8, 2017External Analysis The importance of an external analysis is looking beyond the industry to identify StilSim’s opportunities and threats. Using “environmental scanning, environmental monitoring, and competitive intelligence we can create forecasts involving the development of plausible projections about the direction,.