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A1 Steaks Sauce Case Analysis: A.1. Steak SauceCase Analysis: A.1. Steak Sauce One of Kraft foods most premier brands is A.1. steak sauce (A.1.) because it has enjoyed substantial sales, excellent margins, and experienced little competition in recent years1. In 2002, A.1. was the clear leader in the steak sauce category as it held a 54%.