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Starbucks Marketing Analysis [pic 1] Marketing Strategies of Starbucks Veronica Cruz, Deborah Owo, Ariel Thomas, Brooke WhiteTexas A&M University-CommerceTable of ContentsExecutive Summary (Veronica Cruz) Situation Analysis (Deborah Owo) 4Industry Sector Description 4SWOT Analysis 5Target Market Analysis (Ariel Thomas) 6Marketing Mix (Brooke White) 8Product Strategy (Product Mix) 8Pricing Strategy 8Distribution Plan 8Promotional Message 9Media Plan 9Promotion & Advertising Plan 9Positioning Strategy 10Competitive Analysis (Brooke White) 10Challenges / Contingency Plan (Deborah Owo) 11Internal.