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StarbucksEssay Preview: StarbucksReport this essayMBA 631: Marketing ManagementPresented ByAlankar KaleY4125006Chhabad PavanY4125016Jyoti NarangY4125019Manjusha KaleY4125021Venugopal K.GY4125047Vijay AnandY4125048Yashodhan ShevadeY4125050Introduction“Rewarding everyday moments”. The Starbucks Mantra clearly implies that they are not selling just coffee. They claim to be selling the coffee experience. Their coffee bars that sell specialty coffee also gives customers an ambience where they can be themselves..