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Reebok Case Reebok Case Objective Before 1987 Communication Objectives Make Reebok as visible as possible – Invest on all kinds of promotional tools, such as AD, PR, SP, and sponsorship Increase brand awareness – great attention on advertising Shape strong brand image – Paid star athletes to wear Reebok – Provide potential star free shoes.
Related Essay Topics:
Buyers’ Decisionsstrong Brand ImageGreat AttentionPictures Of Real PeopleStar Athletes