Pages • 3
Collecting Information and Forecasting Demand Essay Preview: Collecting Information and Forecasting Demand Report this essay Chapter 3: Collecting Information and Forecasting Demand Components of a Modern Marketing Information SystemMarketing Information System: consists of people, equipment and procedures to gather, sort, analyze, evaluate and distribute needed, timely and accurate information to marketing researchInternal RecordsThe Order-to-Payment CycleOrders:.