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The Effects of an Informal Brand Communication Style in Social Media MKTG5370 SEMINAR: SOCIAL MEDIA MARKETINGTEXAS A&M UNIVERSITY-CORPUS CHRISTISUMMER MINIMESTER I 2017Assignment1 – Article summary and critiqueSummary Outline:Key Points:The effects of an informal brand communication style in social media on the brand trust for familiar brands: Here this point helps to demonstrate the use of.