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Bases for Segmentation in Consumer Markets Bases for Segmentation in Consumer Markets Bases for Segmentation in Consumer Markets Consumer markets can be segmented on the following customer characteristics. Geographic Demographic Psychographic Behavioralistic Geographic Segmentation The following are some examples of geographic variables often used in segmentation. Region: by continent, country, state, or even neighborhood Size.
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Examples Of Geographic VariablesFamily SizeSize Of Metropolitan AreaStandard Categories