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ManagementLondon School Of CommerceWestminster International CollegeMBA FOR EXECUTIVESMODULE ASSIGNMENT:MARKETING MANAGEMENTStudent Name: Sankya Bhargavi A/P GovarethinamStudent Registration Number: 0023MRMMRM0315Module Lecturer: Dr. K. Dia EddineModule Tutor: Dr. VincentDate Submitted: 17th September, 2015Total Wordcount: 4510 wordsDeclaration of AuthenticityI hereby declare the content of this assignment is my own original work and all the sources have been cited and paraphrased accordingly to.