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Fitscam Product Case Study Essay Preview: Fitscam Product Case Study prev next Report this essay Page 1 of 18 McGill UniversityMarketing StrategySophia EsterleCatherine LauzonJordan Laforme-LevesqueDavid PeinturierPeter SuhTerry Liong MCGR-293-004 – Principles of marketingProfessor Fabienne CyriusNovember 22, 2016ContentsExecutive summary        2Introduction        3Marketing Mix        3Product        3Pricing:        5Place:        6Promotion:        8Financial analysis        10Foreign entry        11Implementation        12Appendix A: Type of distribution channel used        15Appendix B: UK Target Market        15Works Cited        17Executive summaryOur consumers are.