Shopper Trends Case Study Analysis Cheryl Ng Xin YiA0143961ACase- Shopper TrendsAnalysisSheng SiongStore Equity: 1.1 to 1.5 from 2005 to 2006. This shows that Sheng Siong is having rapid growth in brand loyalty. Demographic Profile: Strong in Malays (14%), Weak in Chinese (69%), Strong in Blue Collar workers (23%), weak in PMEBs (25%), Strong in Married.
Sheng Siong Group Ltd [pic 1]PurposeThis report aims to analyse both macro and micro environmental factors and identify opportunities and threats that Sheng Siong Group Ltd faces. Assessing the situation of possible solution to potential threats and show recommendations to improve the company with opportunities.IntroductionSheng Siong Group Ltd provides both “wet and dry” supermarket shopping.
