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The Sharing Economy and Marketing Strategy of Airbnb Essay Preview: The Sharing Economy and Marketing Strategy of Airbnb Report this essay Individual live case study Siddharth PatelTrinity Business SchoolModule: BU7003 Marketing StrategyProfessor: Laurent MuzellecMarch 7, 2018The Sharing Economy and Marketing Strategy of AirBnB The sharing economy refers to the recent phenomenon whereby large segments of.