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Starbucks Marketing 4ps Place Hybrid Channels – Starbucks already practices channel integration. Office customers can order a breakfast set via telephone and have it delivered to their office (only for those within the same building), or pick it up immediately at a convenient outlet. However, Starbucks are unable to support office delivery during their peak.
Related Essay Topics:
Office CustomersPrerequisite Technical TrainingService MixStarbucks Marketing 4Ps Place