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Econ220 – 1101b-16 Microeconomics Econ220 – 1101b-16 Microeconomics Industry Description: 1. Describe the firms in the proposed merger. List their annual sales, and extent of their operations. 2. From the firms point of view, what are some of the incentives to consolidate? 3. List and describe the firms in the industry. 4. Describe the product,.