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Air Asia Profitability Ratio Essay Preview: Air Asia Profitability Ratio Report this essay PROFITIABILITY RATIO GROSS PROFIT MARGIN = GROSS INCOME/ SALES x 100 AIR ASIA 2012 1163/4946 x 100= 23.51% 2013 873/5112 x 100= 17.07%2014 882/5416 x 100= 16.28%MAXIS 2012 5781/8967 x 100 = 64.45% 2013 5730/9084 x 100= 63.08%2014 5418/8389 x 100= 64.50% AEON2012 930/3256×100= .