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Weet Bix Situational Analysis Weet-Bix Situational Analysis Market Situation Breakfast cereals/Weet-Bix Market size March 2011 Customer Demographics Age: 3 years to 80+ Gender: 50% male and 50% female Current population estimate = 4,403,176 (refer to: Infant population (0 to 3 years) = 190,753 est. Dec 2010 (refer to: Weetbix market size by population (population –.