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Hyundai, Kia Shift Gears to Pass Competition Hyundai, Kia Shift Gears to Pass Competition Rockford Register Star Sunday, March 27, 2005 Business Section, Page 4C Hyundai, Kia shift gears to pass competition In this article, the Rockford Register Star discusses the most recent marketing changes in the Korean owned auto companies of Kia and Hyundai..